Digital Campaign Development & Enhancement

Digital Campaign Experience: 

(*This list mostly focuses on the main channels, especially the paid ones and paid ones)

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Website:‍

- Visitor Intent Nurturing Campaigns
- Gated Content Campaigns
- Leadgen Form Optimization
- Conversion Optimization Techniques

‍Email:‍

- Newsletter
- Drip Campaigns
- A/B Testing
- ABM Campaigns
- Events Invitation Campaigns

Social Media:‍

LinkedIn:
- LinkedIn ABM Campaigns
- LinkedIn Follower Campaigns
- LinkedIn Cold Leadgen Campaign
- Sponsored InMail
- Re-targarting Campaigns‍

TikTok:
- In feed ads
- KOC campaigns/ KOL campaigns‍

Youtube
- Short reels
-KOC campaigns/ KOL campaigns

Search Engine( Google) 

- Search Ads
- Search Ads Optimization Techniques
- Display Ads
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Nora's Approach About Digital Campaign Planning(ABM as one example here) 

- Set up Clear Campaign Goals:
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- Targeting: Employ enhanced profile and account-level targeting to improve accuracy and conversion rates.
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- Campaign Elements:
Messaging: Develop tailored messages based on the specific use cases of the target audience.
Visuals: Use engaging and relevant visuals such as auto-play videos with enhanced animation tailored to the audience.
Platforms: Primarily use LinkedIn for its effectiveness in B2B outreach.
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- Conversion Strategy:
Direct potential leads to customized landing pages rather than using built-in forms to better track and manage lead generation.
Implement new conversion strategies, such as special offers or incentives to boost engagement.
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Budgeting and Bidding:
Set aside a specific budget for each campaign, ensuring sufficient resources to achieve meaningful interaction.
Regularly review and adjust bids based on early performance data to optimize spend and outcomes.
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Outcome Projections:
Clearly outline best and worst-case scenarios based on average costs per click and conversion rates to set realistic expectations.

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Nora's Approach about Campaign Optimization ( GA as example here) 

-Monitor campaign performance closely, utilizing analytics to reflect on what works and what doesn’t.
-Make data-driven decisions to tweak and improve campaign elements continuously.

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Key Metrics Over the Last Two Years

-Newsletters are seeing solid engagement, with open rates consistently above 45% and click rates over 5%.
-Email drip campaign for cold leads is also performing well, with an open rate above 20% and click rates higher than 3%.
-About 30% of contacts from our site's inbound form are converting into Sales-Qualified Leads (SQLs)
-On LinkedIn, our campaigns are cost-effective with a CPC of around $3, leading to 3-4 Marketing-Qualified Leads (MQLs) per campaign and typically converting 1 into an SQL.

-Our Google campaigns have been particularly successful, landing major clients like JP Morgan and Nativo.

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Nora's Innovative Approach About Digital Campaigns:

- Social follower nurture campaign
- Conversion enhance techniques through campaign elements
- Automated Leadgen flow with CRM system
- A/B testing

⬇️ below are partial campaigns/landing pages I ran/developed as reference:  ( Some impage got cut out, please DM me if you're interested)