Event Planning & Execution

I have over 7 years of experience in event planning, where I prioritize creativity, value, and conversion to ensure each event's success.

Event Experience

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Conferences

- GSDA Conference (2017): Role - Organizer

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‍Tech Industry Events

- Snowflake Summit

- Data for Breakfast

- Data Cloud World Tour

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‍Online Engagement

- Bluesky Demo Days: Regular online demonstrations with Q&A sessions.

- Casual Meetups

Dough & Data: Informal gatherings to discuss data insights.

‍Field Events

- Top Golf: Engaging field event with interactive sessions.

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Joint Sessions

- Collaborations including Snowflake & Bluesky and Intuitive & Bluesky.

- Snowflake Superhero Sessions

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Key Metrics Over the Last Two Years:

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14 tech industry events.

4 high-profile industry events.

Generated 30+ Marketing Qualified Leads (MQL) and 10+ Sales Qualified Leads (SQL).

Key clients include BAM, Western Union, and Caterpillar.

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Nora's Approach to Event Planning:

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Pre-Event Preparation:

- Goal Alignment: Set main objectives and break them down into actionable stages, ensuring accountability.

- Execution Plans: Standardize pre-event execution across all channels, detailing action items and assigning responsibilities.

- Creativity and Innovation: Employ creative brainstorming to ensure our events stand out.

Conference Planning Example( Click to Learn More) ‍

execution plan centered as a single source of truth.

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Post-Event Follow-Up:

- Lead Data Management: Collaborate with the event team to cleanse and organize attendee data. (I'd be happy to discuss our data management processes in more detail.)

- Taliord Follow-Up Emails: Different buying intent -> different structured "Thank you" email ‍

- Nurturing Through Following Self-Hosted Events: Continue to engage leads with exclusive events designed to deepen their interest.

- Exclusive Offers and Discounts: Boost conversion rates by providing special offers/ discounts/ consulting session/ learning materials.

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Nora's Innovative Event Strategy:

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- Creative Merchandising: Designing unique, branded T-shirts; Tums and Advils; ‍

- The real Multi-Channel Promotions: Implementing a comprehensive promotional strategy across various channels including drip emails, social media, industry and VC newsletters, SEO content, SEM, ghostwritten&personalized CEO email invitations, Typeform raffles, and community engagement in groups on Meetup, forums, and Reddit.

- Sizzle Video/ HilariousType Video to draw attention .